Case Study
How L.K. Jordan & Associates Turned Negative Reviews into a Competitive Advantage
In the competitive Texas staffing market, reputation is everything. When L.K. Jordan & Associates noticed their Google ratings slipping and their review request process eating up valuable recruiter time, they knew they needed a better approach. Since partnering with Great Recruiters, they’ve not only reversed the trend, they’ve transformed their online reputation into a candidate acquisition engine.
Company: L.K. Jordan & Associates
Industry: Industry Light Industrial & Administrative Staffing
Size: 25 Recruiters, 4 Offices
Locations: Houston, San Antonio, Corpus Christi & Austin, TX
Contact: Amanda Quirk, Marketing Director
PROBLEM
Inconsistent Review Process
Like many staffing firms, L.K. Jordan & Associates were caught in a frustrating cycle: recruiters were doing great work, but that work wasn’t showing up online. The manual process of asking candidates and clients for reviews was inconsistent, time-consuming, and rarely resulted in the positive feedback the team deserved.
Negative Reviews Damaging Brand
Meanwhile, negative reviews, often from a small minority of dissatisfied candidates, were pulling down Google ratings across all four branch locations. The marketing team had no scalable way to amplify the positive experiences that far outnumbered the negative ones.
The tipping point came as increasing negative reviews began to visibly impact the firm’s online presence. Leadership recognized this wasn’t just a reputation problem, it was a business problem that could affect candidate trust and, ultimately, their ability to fill roles.
SOLUTION
After evaluating their options, L.K. Jordan chose Great Recruiters for two key reasons: simplicity and individual recruiter empowerment.
Individual Recruiter Pages
Unlike generic review platforms, Great Recruiters gave each recruiter their own branded profile page, a personal marketing asset that candidates could find, share, and engage with.
Dual Benefit for the Firm
This dual benefit, individual recognition for recruiters and a strengthened brand presence for the firm, was exactly what they were looking for. The platform made it easy to request reviews in a consistent, professional way without adding burden to already-busy recruiters.
GROWTH
Implementation: Fast, Easy, and Built to Scale
Onboarding was seamless. Amanda’s team found the platform intuitive from day one, and new hires coming into the firm got up to speed quickly, a critical advantage for a 25-recruiter organization that’s always growing.
L.K. Jordan integrated Great Recruiters across their key touchpoints: embedded on their website, featured in email signatures, and printed on QR-code business cards that recruiters carry in the field. Every client and candidate interaction became an opportunity to build their reputation.
Collecting Feedback
Every client and candidate interaction became an opportunity to build their reputation.
Managing Recruiter Performance
Branch-level GR certification goals now standard.
Increasing Visibility on Google
Consistent review requests across every touchpoint.
THE RESULTS
The numbers tell a clear story: most of L.K. Jordan’s branches have gained at least half a star on Google since implementing Great Recruiters. More importantly, the quality of reviews improved alongside the quantity, candidates and clients are leaving more detailed, authentic feedback that resonates with prospective hires and clients.
3.8→ 4.3
stars (average across branches)
Google rating improvement
+0.5 stars
per branch, minimum
rating lift
Measurable ↑
increase in inbound
candidate inquiries
Now Standard
branch-level GR
certification goals
“Our Google review ratings have increased far more than I thought they would. Most of our branches have gone up at least half a star since we started — from 3.8 stars to 4.3 now. It has increased the amount of candidates coming to us; they are quicker to trust us with better reviews.”
“Recruiter morale, improved onboarding, brand credibility, better marketing content — and we’ve used GR reviews on social media and for potential new hires to show how we invest in them.”
Beyond the Stars: Unexpected Benefits
Some of the greatest value from Great Recruiters has come from areas L.K. Jordan didn’t initially anticipate:
- Recruiter Morale: In a tough industry, hearing directly from the people you’ve positively impacted is powerful. Great Recruiters gives recruiters a steady stream of appreciation that keeps them motivated and engaged.
- Improved Onboarding: New recruiters adopt the platform quickly, and the feedback loop helps them calibrate their approach early in their tenure.
- Marketing Content: Authentic recruiter reviews have become a staple of L.K. Jordan’s social media presence and are used to attract prospective new hires by demonstrating how the firm invests in its people.
- Brand Credibility: Not only are there more Google reviews — they’re better reviews too, reinforcing L.K. Jordan’s standing in every market they serve.
- Internal Culture & Competition: Branch managers now use Great Recruiters certifications as team goals, creating healthy competition around service excellence.
For L.K. Jordan & Associates, Great Recruiters solved the immediate problem, stemming the tide of negative reviews and building a positive online presence, and delivered far more. Candidates come to them faster, trust them sooner, and convert at a higher rate because the social proof is there when they search.
“I would recommend it. I think it has been extremely successful for what we primarily wanted it for, and it’s working and doing what we wanted it to do.”
— Amanda Quirk, Marketing Director
Ready to see results like L.K. Jordan? Start your free trial at greatrecruiters.com
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