Case Study
HOW IDR ELEVATED CANDIDATE EXPERIENCE AND BRAND REPUTATION
For over 12 consecutive years, IDR has earned ClearlyRated’s “Best of Staffing” Talent and Client Satisfaction awards. Despite strong industry recognition, the firm wanted a more agile way to measure, manage, and market its reputation in real time.
With Great Recruiters, IDR changed feedback from a slow, indirect process to a real-time tool that helps grow the brand, develop recruiters, and improve candidate satisfaction.
Company: IDR
Headquarters: Atlanta, GA
Industry: Technology & Healthcare Staffing
Size: 60 recruiters across Atlanta,
Dallas, Denver, and Nashville
Interviewees: Hailey Phillips, Director of Recruiting & Anna Burton, VP of Recruiting
IDR, Inc. is an award-winning, employee-owned staffing firm with headquarters in Alpharetta, GA and offices in the Nashville, Dallas, and Denver markets. Founded in 1998, IDR has grown to serve businesses and professionals across industries including IT, healthcare, government services, and professional services. Recognized for our expertise and the high-touch approach of our Engagement Management Program, IDR continues to build rewarding partnerships with companies and consultants.
PROBLEM
Lack of Immediate Feedback
Candidate feedback was often sporadic, delayed, and frequently filtered through indirect channels. This made it challenging for managers to coach recruiters promptly or celebrate successes in real-time.
Limited Brand Influence
Online reviews on platforms like Glassdoor and Indeed didn’t accurately reflect the current quality of service, leaving IDR with minimal control over its public image.
SOLUTION
Although IDR wasn’t actively looking for a feedback platform, Great Recruiters quickly became a standout addition to their existing initiatives.
Reputation in a Competitive Market
The IT staffing industry is highly competitive, and maintaining a strong online presence can be a crucial differentiator.
Recruiter Credibility
The ability to showcase individual recruiter performance online provides an additional layer of trust and transparency.
GROWTH
Onboarding with Great Recruiters was one of the smoothest software rollouts that IDR had ever experienced. The platform’s intuitive design and self-service functionality resulted in minimal resistance from the team.
Integration
Great Recruiters was directly connected to Bullhorn, IDR’s Applicant Tracking System (ATS), ensuring a fully automated process.
Custom Feedback Tracks
- Recruiter University
Designed for new hires to collect feedback after their initial candidate conversations. -
Automatic Review Requests
Sent to every candidate submitted to a client
THE RESULTS
Since implementing Great Recruiters, IDR has seen measurable improvements in candidate experience, recruiter accountability, and brand reputation.
4.6
Google Review rating in Atlanta
(97 reviews)
4.7
Google Review rating in Nashville
(89 reviews)
4.7
Google Review rating in Denver
(39 reviews)
4.5
Google Review rating in Dallas
(103 reviews)
5.0
Google Review rating in Healthcare Division
(38 reviews)
“There’s a lot of delayed gratification in recruiting. Real-time feedback not only motivates recruiters but also gives managers actionable insights for coaching and mentoring.”
“Our recruiters were initially nervous about negative reviews, but every single one of them has come to love it. Framing it as a growth tool was key to adoption.”
RECRUITER MORALE & CULTURE
Public recognition created healthy competition among recruiters, driving better candidate experiences. Feedback also uncovered process improvements the team wouldn’t have identified otherwise.
ROI: MEASURABLE & INTANGIBLE GAINS
- Business Development: Great Recruiters profiles have become powerful assets in sales conversations, allowing IDR to highlight the recruiters who would be servicing a client.
- Brand Credibility: Consistent positive reviews build trust with both candidates and clients.
- Recruiter Motivation: Daily affirmations and visibility into performance have fueled a culture of continuous improvement.
MARKETING INTEGRATION
Great Recruiters data isn’t just an internal tool—it’s part of IDR’s external brand story.
- Recruiters share certifications and badges on their personal profiles.
- Quarterly Top Recruiter announcements are posted on company social channels, reinforcing credibility to prospects and talent alike.
If you’d like to see how Great Recruiters can do the same for you, get started with a free company account.
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