Case Study

PROBLEM

Slowed Referral Growth

In 2019, GIFTED noticed a slowdown in referrals, prompting them to seek out a solution. Great Recruiters enabled them not only to capture reviews and measure experiences, but convert those experiences into referral growth.

SOLUTION

Double Referral Hires in 90 Days

In the first three months of adopting Great Recruiters, GIFTED increased their referral conversion rate, reduced time-to-hire, and doubled their referral hires.

90-day increase in referral hires

GIFTED Healthcare: From referrals to full-cycle visibility

GIFTED Healthcare is an industry leader in providing creative workforce solutions for healthcare facilities. GIFTED simplifies workforce management by perfectly matching healthcare facilities with the highly-skilled, dependable clinicians most suited for a given clinical environment. 

For GIFTED, core values are the foundation of everything they do. One of their primary missions is to embody their values—compassion, diversity, fun, inclusivity, and resilience—into every step of their process. To do this, GIFTED must measure the experiences they create to see whether they’re moving the needle and maintaining their signature personal touch. 

Enter Great Recruiters. Not only does Great Recruiters help GIFTED gain reviews on recruiter experiences, but also placements and facilities. 

In short, with Great Recruiters, GIFTED is able to measure, maintain, and enhance a nurse’s experience from beginning to end. While referrals were GIFTED’s initial success metric, the level of insight into their experiences “vastly outweighs the short-term mindset we had going in,” according to Bo Molbert, Manager of Client and Customer Success.

1. Improving recruiter performance & organizational efficiency

Before Great Recruiters, GIFTED had an ad hoc, on-the-fly method for collecting feedback. Now, they have a clear process and automation to close the feedback loop and, more importantly, take action on those reviews. 

Even in the best run organizations, the occasional bad experience happens. With Great Recruiters, GIFTED is able to fill in the cracks and spot issues before they balloon into major problems. 

In this way, they use the technology to empower and support the human recruiter, rather than replace them. “Technology is not the strategy, but it supports the strategy,” said Molbert. “That’s where Great Recruiters has really helped us out: our strategy has always been to empower our recruiters to be the best they can be. You can see that in the testimonials we receive.” 

“We want to be the best in a world where technology is rampant. The X factor is our relationship with the recruiter. That’s what’s going to make people come back.” 

Often, the GIFTED team will identify areas where a recruiting director needs to step in and coach a recruiter. Sometimes, the reviews call attention to areas where GIFTED can improve their processes.

2. Individual recruiter brand elevation

While GIFTED has invested in building their own brand, Great Recruiters has helped their recruiters “build their own personal brand, getting their own book of business, growing who they are as a recruiter and GIFTED Healthcare employee.” 

Then the recruiter brand elevation builds to elevate the GIFTED brand. “It’s fantastic because we can put these reviews on our website, we can share them on social media, we can blast it out to the world that our employees are best-in-class. You won’t get this kind of service anywhere else except for GIFTED Healthcare.”

And there’s a direct correlation between this increased brand elevation and the bottom line: a 17X increase in referrals since inception. “It speaks to the level of passion that our team has when working with their clinicians,” said Molbert.

3. Full-cycle recruiter, client, and facility feedback

One of the things that GIFTED emphasizes is full-cycle feedback: from the recruiter to the client and the facility. “We certainly expected to get value on the recruiter reviews. What was new—and something we weren’t sure how it was going to play out—was gaining feedback on the facilities and gaining feedback from nurse managers,” said Molbert. 

That level of feedback has provided value for everyone within GIFTED’s circles of influence. “We’re able to use that information in a variety of different ways. We’ve become a source of truth for the facilities that we work with. Plus, we’re able to make better matches for facilities, departments, and address those issues in a way that we haven’t had visibility into before.”