Case Study

Accounting Career Consultants Needed Insight into Their Candidate and Client Experience

As accounting recruitment veterans, Accounting Career Consultants has their process dialed. But no matter how well you know your talent, no matter how much practice you have, in a people-oriented business like staffing, it’s impossible to deliver 5-star experiences without having insight into what your candidates and clients think of the job you’re doing.

Accounting Career Consultants Elevates Recruiter Performance and Improves the Candidate Experience – “Great Recruiters Made Everything Easy”

Accounting Career Consultants has a proven track record of recruiting top accounting talent for over 35 years. They knew their clients and candidates were happy, so they weren’t surprised when, after implementing Great Recruiters, positive reviews started pouring in.

What they didn’t expect, though, was how powerful it was to share those reviews on social media.

“Great Recruiters isn’t just a way to get feedback. It’s also a powerful marketing tool that’s helped us get our name out there and reach candidates we might not otherwise,” said Larry Weinberg, President of Accounting Career Consultants.

With Great Recruiters, Accounting Career Consultants can share their recruiters’ positive reviews with potential talent and clients alike, improve candidate experience, and elevate recruiter performance.

Here’s how.

1. Improved candidate experience with real-time feedback.

As accounting recruitment veterans, Accounting Career Consultants has their process dialed. But no matter how well you know your talent, no matter how much practice you have, in a people-oriented business like staffing, it’s impossible to deliver 5-star experiences without having insight into what your candidates and clients think of the job you’re doing.

Accounting Career Consultants knew how crucial feedback was to their continued success in an increasingly competitive market. They had been considering a solution using manual feedback or a survey tool, but nothing got off the ground.

With Great Recruiters, Accounting Career Consultants automated the review process at key points throughout the candidate and client processes, such as after the first interview and after a candidate is placed. This gives them clear insight into the entire journey. They can see what they’re doing right (which is a whole lot — they have 149 reviews and a 4.79-star rating).

They can also see if there have been any missteps — and correct them before they grow into problems.

“It’s actually good to hear negative feedback,” said Weinberg. “We can reach out, clarify, and follow up with any concerns. This helps our reputation too, because it gives us the opportunity to turn that feedback around.”

By getting in front of negative feedback, Accounting Career Consultants can improve the candidate journey — in real-time — with every talented associate they work with.

2. Improved their online reputation by sharing and promoting positive candidate reviews.

All those accolades — they don’t stay on recruiters’ dashboards or in leadership’s inboxes where no one can see them.

With Great Recruiters’ easy social share tools, Accounting Career Consultants was able to turn praise from the candidates and clients into the best kind of marketing: word of mouth insight from happy customers.

Interested candidates don’t have to take their word for it when Accounting Career Consultants says they’re committed to building strong, long-term relationships with talent. They can see it for themselves.

From the candidate: “Chris is thorough, knowledgeable, and very helpful. He is personable and maintains a high level of professionalism. He is leagues beyond many of the recruiters I have worked with.”

And from the client side: “Mark was thorough and knowledgeable from our first conversation. He displayed a unique ability to understand exactly the type of employee our firm was looking to hire, as well as the aptitude to identify the right candidate. I would have full confidence recommending Mark’s services to anyone with a hiring need.”

“I would highly recommend it as a tool to get feedback and as a marketing tool,” said Weinberg. “It’s gotten our name out there and improved the way people think about our brand.” 

3. Elevated recruiter performance with consistent feedback through the candidate journey — and a little healthy competition.

To continually grow as a company, it takes constant learning. The benefits of real-time feedback go beyond addressing hiccups and preventing problems. Accounting Career Consultants used the insights they gained from continuous feedback to help recruiters identify how they could improve.

“If we’re not communicating clearly, we’re not going to be able to help our candidates,” said Weinberg. “Feedback from candidates helps us learn anything we can improve on so we can always deliver the best candidate experience possible.”

Accounting Career Consultants can give their recruiters precisely what they want: constant feedback so they can always be growing and improving.

“Our recruiters really enjoy seeing the feedback in Great Recruiters,” said Weinberg. “It creates a little bit of competition amongst the team — it gives everyone extra motivation to do their best.”

4. Got instant team buy-in with simple implementation and ease of use.

With solutions that have as much impact as Great Recruiters, staffing firms often expect heavy lifting to get things rolling. So, Career Advancers was pleased with how easy it was to get the platform up and running. 

 “I’m always concerned with a new tool that there will be a lot of work to get it going. We don’t want our team pulled in a lot of directions. We don’t have a full-time marketing department with the time to take ownership of reputation management,” said Weinberg. 

 “So, the ease of implementation and ease of maintenance with Great Recruiters has been phenomenal. They made it really easy to set up.”

 Great Recruiters, in a sense, practices what they preach. They know the value of excellent customer service for creating delighted clients who give enthusiastic testimonials on a job well done.  

“All along, their customer service has been very good,” said Weinberg. “They set the software up for you, create a seamless onboarding experience, and made everything easy.”

Great Recruiters

The world’s first real-time experience and reputation management platform designed for staffing firms. Thousands of staffing industry professionals use their platform to automatically capture candidate feedback in real-time. Great Recruiters seamlessly integrates into your CRM, automates the review process, and makes it simple to measure, act-on, and promote real-time feedback and testimonials. Don’t tell people how great you are. Prove it.