Case Study

PROBLEM

Amare has three strategic pillars: growth, culture, & brand. Although Amare was already “delivering care worth a million smiles,” they needed the technology to measure those experiences and their impact on their strategic pillars.

SOLUTION

By automating review capture and compiling that data into a single, unified platform, Great Recruiters helps Amare measure their performance, identify areas of improvement, and give both individuals & the organization insight into the quality of the experiences they create.

Great Recruiters + Amare Medical Network = Growth, culture, brand

For years, Amare Medical Network operated under three distinct brands. In 2022, they merged into a single brand, streamlining their processes, technologies, & experiences to drive that brand’s growth. 

Before the merge, Amare’s approach to experience measurement and management was disjointed. “It was a bit of Google reviews, a bit of Glassdoor. Under three different brands, it was hard to assimilate and provide a good NPS score,” said Scott Shelander, Amare President & COO. 

After investing in Great Recruiters, Amare began optimizing their processes for creating, measuring, and improving the experiences they create. “Great Recruiters helps us measure how well we’re performing at an individual level and collectively as an organization—not only on the front end, but at multiple touchpoints,” said Art Hoopes, Amare CEO. 

Here’s how Great Recruiters and Amare’s partnership has contributed to the company’s three strategic pillars: growth, culture, and brand. 

1. Growth: 20% of referral business sourced through Great Recruiters

Great Recruiters helped Amare grow in 2022. According to Shelander, 20% of Amare’s referral business was sourced through Great Recruiters. “Our highest close rate and most valuable lead source is referrals,” said Shelander. 

Through seamless tech stack integrations, Amare is able to convert these organic, experience-driven referrals into business. “If someone in Great Recruiters gives us a referral because they were happy and pleased,” said Shelander, “It goes right into our referral technology, then feeds into our system.” 

2. Culture: 30% increase in employee engagement since adoption

Culture and core values are crucial to Amare’s strategic growth. “Our people are the heart of the organization,” said Hoopes. “One of our cultural pillars is delivering care worth a million smiles.” 

According to Kristie Troha, Amare’s Head of Marketing, “We strive to provide smiles in every interaction, whether it’s a care provider, support staff, patient, or client. Having Great Recruiters enables us to see those reviews and pull out those ‘smile’ factors. It adds another level to our culture and brand.” 

In addition to the platform and reviews, Amare leverages Great Recruiters Certified and Top Rated Awards to recognize the winners on their team. “We had a recruiter this past year who became GR Certified,” said Shelander, “ She has nearly 50 reviews and a 4.97-star rating. We share her story with the team as both a way to celebrate her and to motivate the other members of the team to rise to the occasion.”

Amare’s success speaks for itself. “We’ve had several internal review studies on our culture, and those numbers have skyrocketed in the last year,” said Shelander. “The engagement level of our employees has jumped 30%. That’s a testament to all the great things we’ve done, and Great Recruiters is a part of that.” 

3. Brand: “Unseen dollars driven by reputation & credibility”

In addition to the hard numbers, there are what Shelander calls “unseen dollars”: a direct result of Amare’s positive brand reputation. “Your credibility is won or lost in 32 seconds,” said Shelander, “With Great Recruiters, we have the ability to keep people’s attention longer.” 

Troha added to that sentiment, pointing out how Great Recruiters equips them with the marketing assets necessary to promote the Amare brand. “With Great Recruiters, we’ve been able to pinpoint a lot of case studies and experiences and feature them both on our website and in our Google reviews.”

Great Recruiters has not only supported the elevation of the Amare corporate brand, but also the personal brands of individual recruiters. Said Troha, “Our GR Certified recruiters have special badges on our website and their social media profiles. It gives them an authentic way to promote themselves and drive leads without having to go out and sell.” 

Both their GR Certified and two-time Top Rated distinctions help to distinguish Amare as a reputable recruiting brand. According to Hoopes, “Top Rated really brings us credibility that we’re doing business the right way and treating people the right way.”

Moving forward: Amare’s future with Great Recruiters

Like many Great Recruiters partners, Amare began their journey with a specific need. “We initially focused on how Great Recruiters could centralize reviews in a single platform and increase our Net Promoter Score and SEO, “said Hoopes. 

“But as we started to use it, we started to see other features. One of which was a training mechanism, a QA tool, and as a way to celebrate recruiters who best exemplify our core values.” 

Moving ahead, Great Recruiters is proud to continue working with Amare to drive our mutual growth. Together, our teams will help Amare fulfill their mission of becoming a fast-growing, respected healthcare staffing firm known for retaining care providers and support staff.

Want to learn more about how Great Recruiters can help drive growth, culture, and brand for your organization? Get in touch with our team today.